Storm News

Browser and Browser Version

We’ve added two new columns allowing you access to more detailed information about the browsers used by visitors to your site. The new 'browser' column includes Google Chrome and Apple Safari as separate browser types and 'browser version' is now split out into a new column making it easier to report on the type of browser used.

Where?

All reports with the ‘User’ group folder:

- Visit Performance

- Sale/Action Performance

- Page Detail

- Custom Parameters

Change the Perspective of Your Conversion Rules

An exciting addition to beta, alternative conversion rules allow you to view your sales from a different perspective. See sales attributed to traffic sources from a first click wins, last click wins or if alone perspective.

Click here to find out more information about Alternative Conversion Rules

Where? Beta: Landing Performance Report 

Upgrades to StormAnalytics

We have begun making upgrades to the StormAnalytics suite in our beta interface. You will notice a few visual changes and some small changes to functionality. Some of the additional functionality includes:

- Cancel reports from running

- Toggle filters on and off

The most notable piece of new functionality is that you are now required to select an agency and site first when running a new report. The reason behind this change is due to custom fields. More and more clients have started to utilise custom columns which are site specific. As a result, we have upgraded the reporting interface to support this more efficiently. We’ll be keeping you updated on the upgrades to analytics in the coming weeks.

If you haven’t already checked out custom columns then click here to find out how you can start creating additional columns within Storm.
 

New & Updated Documentation

New:

StormIQ User Guides
Alternative Conversion Rules

Tracking PPC
 
Updated:

Technical User Guides

Sale/Action Update Web Service Function 

Version 1 Storm Tracking

Version 1 Storm tracking is now being phased out, and replaced with the more robust version 2 tracking. You will now no longer be able to see the version 1 tracking tag in the Site Admin interface and it will no longer be supported.

The tracking will still work but if any clients are still using version 1 we advise upgrading to version 2 immediately.

For support on upgrading your tracking please email helpdesk@dc-storm.com

Custom Columns Rolled Out to More Data Views

You are now able to create custom columns for the following data views:

- Landing Performance

- Sale Action Performance

- Visit Performance

For more information on how to set up custom columns click here
 

New Data Ranges

There are now four new date ranges available in StormIQ:

- Last 7 days excluding yesterday

- Last 14 days excluding yesterday

- Last 21 days excluding yesterday

- Last 28 days excluding yesterday

This means it will display data from say the last 7 consecutive days with the last day being the day before yesterday.

Why are these useful?

Affiliate users of Storm will find these date ranges especially useful. Affiliate networks vary in the time that commission data is made available and so complete data for yesterday is not always available.

To ensure that PPC campaigns are being optimized correctly, it’s important to know that this data is complete – these new date ranges allow optimization to take place with 1, 2, 3 and 4 weeks of complete data.